Digital marketing is evolving at a rapid pace and with it come a variety of different marketing technologies. To stay relevant, businesses need to ensure that they are leveraging the most effective tools for their particular needs. As part of this process, it’s important to invest time researching potential partners and vendors before committing to any one provider. This will help you avoid making a costly mistake that could set your company back months (or even years) if it’s not careful. Below we will discuss some important questions to ask when evaluating a digital marketing company to ensure the relationship runs smoothly and brings your business success moving forward.
What is their experience with your industry?
Since digital marketing is a fairly new industry, most providers have relatively little experience when compared to traditional marketing agencies that have been around for many years. This said, not all companies are created equal. In order to get the best deal, it’s important that you select a company that has ample experience with your particular industry and its needs. Not only is this likely to save you time and money in the long run, but it will also ensure that your campaign is a success from the very beginning. If a company doesn’t have experience with your industry, you can’t be sure they will know what to do.
How long have they been in business?
Although it’s important to select a company that has a proven track record, it’s equally important to keep an eye out for signs of impending trouble. In other words, it’s always a good idea to look for red flags. For example, if a company is promising to deliver significant results but has only been in business for a few months, you can bet that things are not quite as rosy as they seem. This could mean that they are cutting corners or that they don’t have the experience necessary to deliver on their promises. If a company has been in business for several years and has a proven track record, you can be more confident that they are legitimate and will be able to deliver what they promise.
What are their values and beliefs?
When it comes to digital marketing, it’s important to select a company with values that align with your own. Ultimately, this will help to ensure that the partnership runs smoothly from beginning to end. Although this doesn’t mean that you need to share the exact same values, it does mean that you want to make sure that they are compatible. After all, it’s your company and you want to make sure that you are getting the best deal possible. If a company’s values don’t align with yours, it could lead to a bad partnership that is riddled with conflict and disagreements. Ultimately, this is something that you want to avoid if possible.
How transparent are they?
Trust is an essential component of any successful partnership. However, in order to build trust, you must first establish a level of transparency. This means that both parties must be honest and upfront with one another. It’s also important to note that transparency doesn’t just apply to finances. It also applies to all aspects of the partnership. If a company is not transparent, it could lead to misunderstandings, miscommunication and potential conflicts. On the other hand, a transparent company will be able to avoid these issues and will be able to move forward with a successful partnership.
Do they have a transparent pricing model?
As we mentioned above, transparency is a key component of any successful partnership. However, there are different types of transparency. For example, some marketing agencies will keep their prices hidden, while others will publish their pricing model online. If a company is hiding the price of their services, then you will never know what the final cost will be. This could lead to a costly mistake that leaves you paying more than you need to. On the other hand, if a company publishes their pricing model online, you can see exactly what you will be charged for each service. This will help you to avoid any costly mistakes and will also allow you to shop around for the best deal. If a company doesn’t have a transparent pricing model, it could leave you open to costly mistakes and misunderstandings.
Is their process transparent?
Another important aspect of transparency is the process that they use to deliver services to their clients. This means that you want to make sure that you can clearly see how they operate. Ideally, you want to work with a digital marketing company that has a well-established process for delivering services. This will help to ensure that everything runs smoothly and that there are no unnecessary delays. On the other hand, it’s important to note that a company doesn’t have to have an established process in order to deliver successful results. However, if they don’t have a transparent process, it could lead to delays and misunderstandings. If a company doesn’t have a transparent process, you should ask to see their process. This will allow you to understand how they operate and should help you to avoid any costly mistakes.
How do they measure success?
In order to ensure that your partnership is a success, it’s important to select a company with transparent metrics and ROI. This will help you to understand what your investment will get you, as well as how long it will take to see a return on your investment. Ultimately, this will allow you to make better decisions moving forward and to ensure that you make the most of your partnership. On the other hand, if a company doesn’t measure success, it can be difficult to determine if they are a good fit for your company. This can leave you asking yourself “what if?” on a regular basis. Ultimately, you want to make sure that the company that you partner with has transparent metrics and ROI.
Are they equipped for the future?
Finally, it’s important to select a company that is equipped to handle the ever-evolving nature of the digital marketing industry. This means that they are equipped to handle the latest technologies and to stay on top of emerging trends. For example, if a company doesn’t have an Instagram account, how can they know what it is and how to use it? This is something that can set you back if you don’t select a company that is equipped to keep up with the latest technologies. Ultimately, this is something that you don’t want to risk when partnering with a company. By asking these questions, you can make sure that you are partnering with a reputable company that will help you to reach your goals.